A points shop that drives 24/7 club retention

The challenge

UNIVERSE is a gaming club + shisha bar at Karmelicka 47 in Krakow — 40 stations, a VIP Lounge with a PS5, open 24/7 including holidays. The "regular gamer" came back often but not daily. There was no mechanism to turn "an occasional visit" into "a ritual".

Traditional stamp cards were a non-starter — with 24/7 hours and such a diverse menu (Game Zone, Bootcamp, Bootcamp Dark, Hookah Room, VIP) you can't squeeze it into "10 visits = 1 free". A flexible system was needed — one where the player picks their own reward.

Rollout: Points Card + Rewards Shop

UNIVERSE picked the Loyalif Business plan. Setup took a single afternoon. Points mechanic: 10 points per hour of play, 1 point per dollar spent at the bar. The full rewards shop was configured in the dashboard in 90 minutes.

What's actually in the shop

• 200 pts — Monster Energy on the house (cheapest, for impulse redemption)
• 500 pts — 1H free in the Game Zone (most popular reward)
• 800 pts — $12 bar voucher (food + drinks)
• 1,500 pts — 2H session in the VIP Lounge with a PS5
• 2,500 pts — Monster Night 12H on the house
• 4,000 pts — gaming peripherals (mouse, keyboard) from stock
• 6,500 pts — combo: BC Dark + shisha + bar for 4H (top tier)

Late-night push — the unexpected edge

UNIVERSE found something the numbers didn't reveal: their customers game AT NIGHT with their phone next to the keyboard. Push notifications sent between 10 PM and 2 AM hit 83% open rate — higher than any email marketing they'd tried.

Best-converting push: "You have 1,240 pts. Tonight's VIP Lounge session is 1,500 pts — only 260 left to claim." 47% CTR, and customers often TOP UP to redeem the session right away.

Results after 4 months

• +60% visit frequency for the "regular gamer" segment (definition: 4+ visits/month)
• 1,240 active cards in Apple Wallet and Google Wallet
• 83% open rate on late-night push (Loyalif portfolio record)
• +22% revenue from food and bar (customers redeem points at the bar = come back more often, spend more on cash drinks)
• +14% VIP Lounge utilization (the 1,500-pt reward pushed a new segment to try the premium offering)

What's next

UNIVERSE is planning a referral system — a player gets 500 pts for referring a friend, the friend gets 200 pts to start. "Digital cards with a points system are one of the best marketing ROIs we have — about $25/mo, and we measure the return in extra hours played instead of customers walking out the door," Tomasz wraps up.