From 0 to 480 regulars in 90 days
A family-run bakery with 3 locations replaced paper punch cards with digital cards in Apple Wallet. Result: almost a 5× lift in visit frequency.
The challenge
Golden Wheat Bakery runs three locations in Krakow. For six years they used paper punch cards — ten stamps for a free loaf. Problem: paper got lost, customers were embarrassed to admit they'd lost their card and stopped coming back. On average only 12% of customers reached the tenth stamp.
Rollout
Setup took 45 minutes. QR scanning at the till replaced manual stamping. Push notifications were live from day one: close-to-reward, 14-day win-back, birthday.
90-day results
- 480 active cards (paper peaked at ~80 at any one time)
- 47% of customers reached the tenth stamp (vs 12% on paper)
- +34% revenue lift from the "regular customer" segment
- 218 free loaves redeemed — program cost paid back in 5 weeks
What worked best
The "close-to-reward" push, sent when a customer has 8 of 10 stamps. 38% CTR, 71% conversion to a visit within 5 days. Marta calls it "the best money we've ever spent on the bakery" — even though Loyalif costs her less than two bags of flour per month.
Your venue could be next
First card in a customer's wallet in 15 minutes. Completely free, no credit card.
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