Win-back delivered +$4,500 in the first month

The challenge

Justyna ran Bella Salon with a single assistant. Regular clients kept disappearing — usually not because they were unhappy, just because they forgot to come back. "Every client who doesn't return for 6 weeks costs me about $100 on average," Justyna says. Without a system, she couldn't even notice them.

The solution

Loyalif rolled out as a points card: 1 point per dollar spent, 500 points = a free facial. Key feature: an automatic "inactive 21+ days" segment + a push with an offer.

First month of win-back — results

• 47 clients returned from the "inactive 21+ days" segment (out of 142 push recipients)
• Average value of a "recovered" visit: $100
• +$4,500 of extra revenue in 30 days
• 100% push visibility on the client's lock screen — push reaches ALWAYS, unlike email

Month two and beyond

Win-back compounds — the segment refills every 3 weeks. Justyna now runs win-back monthly, averaging 35–50 returning clients and +$3,300–4,500 in revenue. Loyalif costs her about $25/mo — ROI ~150×.