Pilates studioStudio Equilibrium·Gdynia
10 classes = 11th free — attendance up 28%
A pilates studio with a steady clientele rolled out a stamp card — Friday-evening class attendance jumped 28%.
+28%
Friday-class attendance lift
210
Active cards in wallets
67%
Clients reaching the reward
The challenge
Studio Equilibrium runs pilates classes for 100+ regulars. Attendance was solid Mon–Thu, but Fridays at 6 PM and 8 PM were thin — clients "forgot" Friday classes or picked other plans.
Rollout
A "10 classes = 11th free" stamp card plus a "2-hour-before reminder for Friday class" push sent to people who'd signed up but hadn't confirmed attendance.
"A push 2 hours before class sounds trivial, but it works better than any SMS. Clients read it, snap out of it, and show up." — Anna, owner
4-month results
- +28% Friday-class attendance lift
- 210 active cards in wallets
- 67% of clients reach the 10th stamp (vs ~30% estimated industry norm)
- 12% lift in monthly-pass signups (clients prefer a pass over single classes once they see "stamps building up")
Your venue could be next
First card in a customer's wallet in 15 minutes. Completely free, no credit card.
Start for free →