Birthday push converts at 41% — the venue's best channel
A small pizzeria discovered that a single automated birthday push is their highest-converting marketing channel.
The challenge
Pizzeria Roma has been serving pizza for 12 years. Customers came back, but there was no way to "touch" them between visits. Facebook ads stopped working after iOS privacy updates. Email marketing had ~14% open rate and almost no orders.
What they rolled out
A stamp card: 8 pizzas, the 9th free. Plus automated push campaigns: close-to-reward, 21-day win-back, and birthday.
Surprise: the birthday push beats everything
Of three automated push campaigns (close-to-reward, win-back, birthday), the birthday one drove the highest visit conversion: 41% of recipients showed up at the venue within 7 days of the push.
Year-one numbers
- 850 active cards in wallets
- +22% repeat orders (customers with 2+ visits/month)
- Birthday push: 41% conversion, avg visit value $22
- Close-to-reward push: 34% conversion
- Win-back: 22% conversion
Adam shut down his Facebook ads, keeping only Loyalif. Revenue from the "regulars" segment grew 22% with zero extra marketing spend.
Your venue could be next
First card in a customer's wallet in 15 minutes. Completely free, no credit card.
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