FloristMary Florist·Poznan
Birthday card drives 38% of all orders
A small neighborhood florist built a base of 320 customers with birthdays on file — and sends them an automatic "bouquet of the day at −20%" push every month.
38%
Orders from birthday pushes
320
Customers with a birthday on file
+47%
Monthly order lift
The challenge
Mary runs a florist in a residential neighborhood. Customers bought bouquets occasionally — mostly weddings, birthdays, holidays. There was no rhythm of "returning" orders.
Rollout
A points card with an optional "birthday" field on first scan. Mary actively nudged customers to fill it in: "If you give us your birthday, you'll get a bouquet with 20% off on the day". 84% of customers filled it in.
"The birthday push sent 3 days before the date turned December 2025 into the best month in the shop's history. Customers buy for themselves — or friends they forward the push to buy for them." — Mary
Results after 6 months
- 38% of all bouquet orders come from birthday campaigns
- 320 active customers with a birthday on file (out of 380 total cards)
- +47% monthly order growth year over year
- Average order value from a birthday push: $35 (vs $22 baseline)
Your venue could be next
First card in a customer's wallet in 15 minutes. Completely free, no credit card.
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