BarberClassic Barber Shop·Lodz
9th visit free — and the calendar fills itself
Three barbers, one shop in central Lodz. The stamp card turned "I'll come sometime" into "I have to be back Friday".
+38%
Frequency of regular visits
95%
Mon–Fri calendar fill
610
Active cards in 5 months
The challenge
Classic — a premium barber shop in central Lodz. Three barbers, private chairs, prices $20–30. Regulars come every 4–6 weeks, but Marek (the owner) knew some "forget" and only return after 8–10 weeks. The calendar had gaps mid-week.
Rollout
A stamp card: 8 visits, the 9th free (worth ~$25). Key push: "Time for a cut" — sent automatically 28 days after the last visit with a booking link.
The surprise
Customers don't respond to "you have X stamps". They respond to "it's been 4 weeks since your cut — your office mates have noticed".
"Self-aware peer pressure works best. Pushes that are funny but pointed. The customer laughs, taps, and books." — Marek
5-month results
- +38% frequency lift for regulars (from 42 to 28 days between visits)
- 95% Mon–Fri calendar fill (was ~72%)
- 610 active cards in 5 months
- "Time for a cut" push converts 52% within 7 days
Your venue could be next
First card in a customer's wallet in 15 minutes. Completely free, no credit card.
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